VIRTUAL RETAIL DESIGN - KITH

Location: Digitally reproduced Scholastic Building in Soho

Footage: 8,500 sq.ft

Program: Fashion retailer for customizable product

Project Date: Spring 2020

Achievement: Published in Dezeen VDF

Intro: What would happen if the social aspects were introduced into conventional online shopping experience? Imagining KITH as a multi-users based online virtual store for customizable fashion goods within the digitally reproduced Scholastic Building in Soho, I compose my thesis as a satire to present and examine the interiors of e-commerce retailer and aims to educate my users of how shopping reinforced social differentiations. 

Archive Book
Unity Developer: @ sunwangshu